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Hard Seltzer Box Co.

Brand Strategy

Visual Identity

Product Packaging

Social Media Strategy

Campaign Strategy

Thinking outside the box

Combine craft hard seltzer with personal curation and an advent calendar, and you get Hard Seltzer Box Co. That’s what founder Shannon Long dreamed of when she began planning the launch of a hard seltzer curation company that would bring people together and satisfy their desires for new fizzy flavors. Her ability to leverage existing relationships with wholesale beverage retailers meant that she had the will and the way to make it happen. She asked us to deliver brand strategy and design that communicated bubbly, fruity, uncontainable energy and appealed to like-minded seltzer-heads.

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Hard Seltzer Box Co.

The 24-can advent box marries colorful retro collages and party-themed iconography to communicate themes of celebration and flavor.

Hard Seltzer Box Co. Hard Seltzer Box Co.

Fruit on the brain

The collages scattered across the box capture the effervescent fruitiness and unexpected flavor combinations of the seltzers inside.

Hard Seltzer Box Co.

An energetic and cheerful personality comes to life on the box with interactive moments of surprise and delight throughout the month-long unboxing experience. Leveraging QR codes and conversation-starters, daily prompts hidden under each “door” encourage connection with friends, family, and the brand.

Hard Seltzer Box Co. Hard Seltzer Box Co. Hard Seltzer Box Co. Sketch

Hard Seltzer Box Co.  Logo

To get the ball rolling quickly, we provided Hard Seltzer Box Co.’s team a flexible, collage-inspired social template to use on Instagram. Both paid and organic social targeted hardcore seltzer lovers with posts that hyped up brewery partners and teased upcoming product drops.

Hard Seltzer Box Co. Instagram

The results

From first brand workshop to final dielines, we brought Hard Seltzer Box Co. to life and launch-ready in 2 months. Shannon used our branding toolkit to turn her dream into a reality and Hard Seltzer Box Co. enjoyed a highly successful direct-to-customer pre-sale that landed Shannon retail placements in time for the holiday gifting season.

Hard Seltzer Box Co.

I am in love with the overall brand! The process of creating the brand was a lot of fun, and it turned out exactly how I wanted!

– Shannon Long, Founder

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