ALL ABOUT ATHLETES
Founded in 2006, Xenith made a name for itself with brand new football helmet technology that gave athletes superior protection and a customizable fit. But Xenith’s brand couldn’t support their expanding line of forward-thinking protective gear, so it was time to evolve.
After an intensive discovery and strategy process, Skidmore delivered a comprehensive brand overhaul aimed at the customer who matters most: competitive high-school athletes.
THE NEW X
Designed to harness the raw emotions of the brand personality, the X’s strength lies in its bold, asymmetrical strokes intersecting at unexpected angles. It flexes to grow big and bold on packaging, scatters to create an iconic camo pattern and shrinks into a simple, recognizable mark on gear.
AHEAD OF THE GAME
The new identity separates the brand from its aging, entrenched competitors and readies the company to expand their product line to include new cutting-edge gear in 2018 and beyond.