PACKAGING

XENITH

 
 

THINKING OUTSIDE THE BOX

Armed with an innovative brand strategy and all-new identity, Xenith faced the not-inconsequential task of implementing the brand throughout retail packaging. Because our discovery revealed a level of sameness in most football gear packaging, we decided it was time to shake things up and create a truly different experience in the aisle. We brought this all-important consumer moment to life in a fresh, unexpected way that reinforced the brand and spoke directly to the things athletes care about most.

 
 

DESIGNED FOR THE ATHLETE

Across the whole product line, we simplified. The strong black-on-craft aesthetic differentiated Xenith’s premium products from its competitors. Messaging focused on moments that athletes could connect with. And a consistent use of camo created a Xenith billboard in every aisle, uniting a wide variety of products across the store.

But there is more to a retail experience than looks alone. For Xenith’s flagship product, the football helmet, we created an in-store unboxing moment that encourages young athletes to interact with the product. A mysterious, peek-a-boo corner-cut shows off just enough of the helmet, inviting shoppers to pull it out and get hands-on with a product that is designed for ultimate fit and feel.

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FEEL THE FOMO

No longer just another piece of football gear in row upon row of the same old thing, Xenith’s retail experience is a collection of unique, thoughtful, FOMO-worthy moments that establishes Xenith with young athletes and sets up the brand to compete against the titans of the sports industry.

 
 

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