Identity & Illustration

Universal Gradventure



Universal Orlando asked us to overhaul the identity of their longstanding, super-popular middle school graduation event. We created a versatile, fun identity for Gradventure that would appeal to this generation of upcoming graduates and stand out from similar programs.

Our illustrated icons of Universal’s larger-than-life attractions were built to be sprinkled across collateral, either individually or together. They provide an infinitely customizable pattern across flyers, posters, stickers and swag. The dynamic logo uses a mix of landmarks to keep the look fresh – yet recognizable – in every situation.



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