Menu Design & Product Naming

Regal Cinemas



At Regal Cinemas’ dine-in theater experience Cinebarre, it’s literally dinner *and* a movie – at the same time. When Regal approached Skidmore to update and elevate their menus, we redesigned every detail with the physical space in mind. The narrow menu easily sits on the tabletop without taking up too much space, and a dark cover keeps it from reflecting light during the movie. Along with ultra-readable typography, bold design, and fresh photography, we created playful new menu-item names for an extra touch of movie magic.


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