LOGO & IDENTITY

Red Truck Fresh Produce

 
 

FARM TO STOREFRONT

Freshness radiates from the identity we designed for Red Truck Fresh Produce, a small grocery store in Detroit’s Eastern Market District. Drawing inspiration from the old red pickup truck parked inside, we created a badge-style logo that’s easy to use on anything and everything. We also developed a long-scroll launch site, in-store signage, and shareable recipe cards for Red Truck’s walk-up smoothie bar.

 
 

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