PARKS & RE-CREATION
We unified and energized one of Southeast Michigan’s most beloved parks systems with comprehensive brand strategy, identity and messaging. Currently waiting on a full-scale roll-out, our work for Oakland County Parks & Recreation (OCPR) focused on the simple things people appreciate about their local parks; a nearby place to play, enjoy the outdoors or simply get away from it all.
We positioned OCPR as “a place to play in parks that are both familiar and surprising,” with messaging that encouraged families to think of Oakland County parks as an extension of their own backyard. And to help identify all of OCPR’s parks at a glance, we used the acronym’s letterforms to create a unique tree shape in an unexpected red, unifying the expansive system across all 907 square miles of Oakland County.