BRAND STRATEGY & DESIGN

Lush Yummies Pie Co.

 
 

“OLD-SCHOOL PIES FOR MODERN TIMES”

A one-woman pop-up shop in Eastern Market, Lush Yummies Pie Co. enlisted our team to create a clean, grabby, scalable brand ready for wholesaling the company’s sole, all-star product: Lemon Butta Pie. After ample taste-testing (always a key part of our discovery process), we knew we had to deliver a brand that looked as fresh, tangy, and irresistible as the pie tastes.

The company’s founder, Jennifer, uses a simple fourth-generation recipe she learned from her grandfather when we was a little girl in Detroit. We elevated this rich brand story by pairing a new-school-meets-old-school logo & identity with ingredients-focused, family-centric messaging.

 
 

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