Grey Ghost already had a strong presence and following within the community, but the owners felt their simple, understated logo needed a touch more playfulness to match their personality. They wanted a recognizable icon that could live with the current logo and represent the spirit of the restaurant (no pun intended). Skidmore created a fun, personable ghost for guests to love that can live on signage and swag alike.
EASTERN MARKET BREWING CO.
With a highly anticipated launch right around the corner, Eastern Market Brewing Co. was looking for a way to extend its brand outside the brewery. We got fans excited to take home more than just a tasty beer with eye-catching can designs that captured the unique aspects of the brewery’s location and values – including an energetic manifesto emblazoned right on the cans.
LUSH YUMMIES PIE CO.
A one-woman pop-up shop in Eastern Market, Lush Yummies Pie Co. enlisted our team to help prepare its all-star product, Lemon Butta Pie, for distribution in regional grocery stores. After ample taste-testing (always a key part of our discovery process), we crafted a brand around the unique appeal of the product, with messaging and design that was as colorful and sweet as the pie itself.
MICHIGAN FARM TO FREEZER
Michigan Farm to Freezer, a community-based processor of fruits and vegetables in Traverse City, opened up a new processing facility in Eastern Market as part of its expansion into southeast Michigan. To help introduce the brand to a new market, Skidmore designed a logo and product label that bring the feel of an old-school fruit stand to your local freezer aisle.
RED TRUCK FRESH PRODUCE
Freshness radiates from the brand identity we designed for Red Truck Fresh Produce, a small grocery store in Detroit’s Eastern Market District. Drawing inspiration from the old, red pickup truck parked inside, we created a badge-style logo that’s easy to use on anything and everything. We also developed a long-scroll launch site, in-store signage, and shareable recipe cards for Red Truck’s walk-up smoothie bar.