Packaging

Family Finest Detroit-Style Pizza Box

 
 

OUR CITY’S FAVORITE

America eats 350 slices of pizza per second, but not all pies are created equal. Around these parts, there’s one kind of pizza that reigns supreme: the rectangular, square-cut, Detroit-style kind. Fervor for our city’s favorite pizza is growing across the country, which is why the folks at Family Finest asked us to create packaging for a Detroit-style take-n-bake pizza.

 
Detroit style pizza box
 

CHEESY, CRISPY, CRAVEABLE

Inspired by the hand-painted signage and Motown record designs of the ’70s, this pizza box borrows iconic visual language from Detroit’s past. Messaging bits like “Fresh from the 313” and “Cheesy, crispy, craveable” highlight the product’s differentiators, while large windows show off its freshness. Kraft paper adds a handmade feel and sets the product apart from its more commercial-looking competitors.

Detroit style pizza box

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

 
 

SQUARE IS NOT BORING

Our packaging work helped Family Finest land their Detroit-style take-n-bake in a major national grocer across the country. Now pizza-eating Americans everywhere have the chance to enjoy what Detroiters have been enjoying for decades—and fight over the corner pieces.

 
Detroit style pizza box
 

Like What You See?

Find out how we can create the extraordinary for you!

Contact Us
 

Related Work