Alyssa Smith

Alyssa Smith

Copywriter

Alyssa’s love of words runs deep. Ever since she can remember, she’s had her nose in a book and a notebook full of stories. Here at the studio, Alyssa uses words to solve problems and help people better understand each other and the brands they love. Coworkers and clients alike benefit from her strategic mind, research skills, and willingness to try new things. She’s also a blossoming content strategist who happily nerds out about information design, content audits, and 404 page copy.

GREATEST FICTIONAL CHARACTER

I’ve always looked up to Elizabeth Bennet from Pride & Prejudice and Rosalind from As You Like It, but I have to go with Myfanwy Thomas from Daniel O’Malley’s The Rook. I’ve never related more to a character.

SECRET SKILL

I have playlists for pretty much every situation. I can set a mood with music faster than a teen drama on MTV.

LEAST FAVORITE WORD

“Whatever.” It can be so passive and dismissive.

MY IDEAL MEAL

My grandma makes this mac ‘n cheese. Oh, this mac ‘n cheese! It’s not a saucy mac—just layers of noodles and cheese and butter. Serve me up an extra-large, crunchy corner of that, with a warm, gooey brownie…and you’ve just made my day.

MY KIND OF FUN

An intimate party of my closest friends with lots of home-cooked food, funky drinks, great conversation, and a good playlist. The location can vary, but backyards with fire pits always win.