For many professional sports teams, leagues, and ticket sellers, the millennial audience is both difficult to court and impossible to ignore. Our research shows that less than half of millennials have purchased a ticket to a professional sporting event in the past year.
This white paper explores how to generate sales with millennial-focused strategies, including:
- Experimenting with ticket-selling methods
- Fostering a fan-centric experience
- Creating new reasons to care
Download this white paper and learn how to rework the value equation and engage this highly coveted audience.
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