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Article

Using big data in email marketing to millennials

August 25 2015 / Sara Frey

Even though inboxes are overloaded and the average person receives 70 emails a day, millennials prefer to communicate with brands via email.1,2 This means that companies have a lot of competition when it comes to reaching their audience. And for entertainment and experience-based brands seeking to engage Generation Y, standing out in the retail heavy, […]

Article

Design feedback, from a designer

August 18 2015 / Shawn McConnell

“Add a little more design” “Make this a bit more fun” “Make it sizzle” “Make it pop” When it comes to design feedback, I’ve heard these words and phrases more times in my career than I can count. Clients say them, account people say them, and whether they admit it or not, sometimes even designers […]

Article

Unexpected brands find success with the millennial buyer

August 11 2015 / Tim Smith

Some things are great pairings. Mention one item, and your brain automatically adds the second. Try saying the words “peanut butter” and not thinking ______? Right? These natural fits also happen in the marketing world. When brand and audience form a natural connection, the job of the marketer is relatively simple. Helping Hasbro Toys reach […]

Article

How to drive sales by improving experience

August 4 2015 / Kacha Azema

As the CMO of a top entertainment brand you’ve got a sharp eye on your metrics. Above all, I bet you’re tracking sales numbers carefully. Sales are important, sure, but they look backward instead of forward. By focusing only on sales, you’re missing an opportunity to drive numbers instead of just reading about them. Let […]

Article

Crash course in 2015 digital marketing buzzwords

July 28 2015 / admin

The digital world moves quickly. Every day there’s a new trend or term popping up that requires us to determine its relevancy and figure out if and how it applies to our work. These terms change frequently, so we don’t expect our clients to know every current buzzword and be able to drop it into […]

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Social media is a two-way street: How to improve your social strategy

July 21 2015 / Tim Smith

Anyone who’s responsible for the communications and marketing efforts of their brand certainly understands the importance of having a meaningful presence on social media. But if your brand hopes to engage millennials, having a presence is not nearly enough. In a day and age where 81 percent of Twitter users expect a same-day response, you […]

Article

Why millennials are cutting the cable cord

July 14 2015 / Liz Smith

For more than five decades, traditional TV commercials were king when it came to advertising, with marketers spending a combined $80 billion on TV ads each year.1 But with new technology emerging and people consuming content in new ways, there is a major shift happening as millennials, a group with more than $2 billion in […]

Article

Predicting the next design trends

July 6 2015 / Shawn McConnell

Every company targeting millennials is asking the same question: How do you connect with a generation that is known to mistrust brands, a generation that refuses to be told what is cool? The smartest companies also want to know how to create visual relevance for a brand when trends seem irrational and design seems unpredictable. […]

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How millennials view the hotel experience

June 25 2015 / admin

If you’re anything like me, you consider a hotel stay the ultimate luxury. An opportunity to throw your bags at your feet, dive head first into a pillowy mattress, and have someone take care of you. The world is a tough place and sometimes we just want to throw our towels on the ground and […]

Article

User-Generated Content: A marketing gold mine

June 23 2015 / Kacha Azema

Imagine if you could double, triple, or even quadruple your branded content and simultaneously improve your brand’s reputation without spending a single dollar. That would be amazing, right? No, this isn’t a sleazy sales pitch for snake oil, and it’s not a fairy tale. There’s a ready gold mine of brand content out there just […]

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Drive millennial sales like Ford with these 3 tips for CMOs

June 16 2015 / Tim Smith

Millennials will spend money with brands that speak to them authentically. They will not spend money on brands that talk at them in tired, traditional, and overtly manipulative ways. Too many marketers focus on only the mechanics and wonder why the results don’t follow. In order to drive sales among 18-34 year olds, CMOs must […]

Article

Marketing to millennial moms

June 9 2015 / Sara Frey

Many executives think of millennials as one big, homogeneous group. They speak about 18-34 year olds in broad terms and generalize their behaviors. But this generation of 80 million is full of segments worth getting to know. And one of the largest is millennial moms. With a considerable amount of purchasing power, millennial moms are worth […]

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Three tips CMOs need to reach millennials

May 21 2015 / Tim Smith

If you are a Chief Marketing Officer attempting to reach millennials, the job you face is extraordinarily difficult. But if you are the CMO of an entertainment brand, and you are hoping to engage millennials with a meaningful experience, the challenge you face is monumental. Connecting with 18-34 year olds is complicated, but it’s not […]

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How to get the best work from your creative partner

April 7 2015 / Shawn McConnell

The best work coming from most studios and agencies will never leave their doors. It’ll live in a flat file in a long forgotten hallway or on a nameless server somewhere. When clients and creatives work together, however, this fate can be avoided. We celebrate this work because it represents our passions. The greatest thrill […]

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Where's the marketing at SXSW?

March 24 2015 / Liz Smith

It’s that time of year when tens of thousands of people from around the world descend on Austin, Texas for South by Southwest (SXSW), a nearly two-week long music, film and interactive festival. For many, it’s one huge party – but for brands, it’s the holy grail of marketing. Attendees are predominantly millennials and 33 […]