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Studio Life

In good hands: Skidmore Studio transitions ownership

October 1 2018 / Sierra Soleimani

We have some big news to share here at the studio: Our current president, Drew Patrick, is officially the owner of Skidmore Studio as of today, Oct. 1, 2018. He purchased our almost-60-year-old legacy studio from our dear friend Colleen Smith, wife of former owner Tim Smith who passed away unexpectedly in January. While the […]

Consumer Insights

Food tribes: Fighting the good (food) fight

September 13 2018 / Kacha Azema

Think about the last time you went out to eat with friends, or the last time you invited someone to your home to share a meal. If there were more than three people in your group, I’ll bet one of them had a dietary restriction or food regimen that limited your dining options. And I’ll […]

Branding

Brand over marketing: The 60/40 split

June 28 2018 / Kacha Azema

Here’s an idea that may be controversial: You should be investing more time and effort (and therefore $$$) into your brand than your marketing. Sure, we’re a little biased (we’re a branding studio, after all), but the data backs it up. “Media in Focus,” a report on the effects of mass marketing produced by Google […]

Studio Life

Xenith rebrand and packaging work featured on Brand New

June 27 2018 / Sierra Soleimani

This week our Xenith rebrand was reviewed the much loved and feared Brand New site by the folks at Under Consideration. It’s a strange/scary experience to release your work into the wild, and having it analyzed by respected peers in the design community takes this feeling to a whole new level. Thankfully, we were in […]

Branding

Mastering the “Stop, Hold, Close”

May 10 2018 / Kacha Azema

As one of the most important brand–customer touchpoints, a brand’s packaging needs to stand out from the competition, while also answering how the product solves a customer’s needs. Here at Skidmore, we use the “Stop, Hold, Close” method – a process for getting the most out of that sliver of time a customer spends contemplating […]

Studio Life

Fun meets function in EMBC beer can design

January 24 2018 / Drew Patrick

Nothing better than kicking back with a beer bursting with flavor AND personality. Luckily these cans we designed for Eastern Market Brewing Company contain both. Check out a piece from Packaging Strategies Magazine on the design!

Branding

Striving for extraordinary partnerships

November 3 2017 / Sierra Soleimani

Recently I was asked, “What makes a really good client?” My initial reply was to spout off a series of thoughts I developed over the years working with clients of all shapes and sizes. Statements that were primarily from the studio’s perspective, like…They need to be big thinkers. They need to have a budget. They […]

Design

The do’s & don'ts of candy packaging

October 26 2017 / Kacha Azema

The Skidmore candy drawer is basically our water cooler – and this close to Halloween, it’s packed full of treats. Which is why this episode of Branding Bites is all about candy packaging. Watch as Shawn and Kacha break down the packaging tricks that sell our favorite treats. Rather read than watch? Check out the transcript […]

Branding

Menu writing tips from a hungry copywriter

October 11 2017 / Drew Patrick

Menus are everywhere – the cozy chalkboard at your neighborhood café, the oversized menu at the local burger joint, the minimalist menu at your favorite upscale restaurant. Big or small, simple or complex, beautiful or merely functional, menus are arguably the most important touchpoint between a restaurant’s brand and its customers. However, as pervasive as […]

Consumer Insights

Keeping fans in the stands

September 28 2017 / Drew Patrick

Sports teams straddle the line of brand and entertainer, with most of their success depending on the unpredictable rise and fall of the season. They can always depend on their core band of brand loyalists to show up rain or shine, but is there a way to appeal to fair-weather fans on a cloudy day? […]

Consumer Insights

Takeout, carryout, and all things delivery

September 14 2017 / Drew Patrick

As different delivery methods battle it out for who can grow the fastest, it’s no wonder about 20 percent of people in the US order food delivery at least once a week. Now, there’s no limit to what cuisine you can eat from the comfort of your own home any given night of the week […]

Branding

Talking to your audience

August 28 2017 / Kacha Azema

Most brands these days are learning how to walk the walk and truly uphold their brand values, but can they talk the talk? In this week’s episode of Branding Bites, Shawn and Kacha share their knowledge on how to better identify, talk to, and connect with your audience. Rather read than watch? Check out the transcript below! // TRANSCRIPT Kacha: Welcome to Branding Bites, […]

Branding

3 things all insurgent brands must do

August 9 2017 / Sierra Soleimani

We all love to root for the underdog. It’s why the Rocky films have grossed over $1.5 billion worldwide. Rocky Balboa, one of the most beloved underdog movie characters of all time, beat Apollo Creed, Mr. T and that huge Russian dude, with a simple philosophy: Don’t play by their rules. This “upstart” attitude holds […]

Design

Indicators you need a new logo

January 31 2017 / Sierra Soleimani

You can update the menu, redesign the interior, and launch a new advertising campaign, but unless your restaurant keeps its logo fresh, you’re going to miss out on new and returning customers. As a communications tool, everything about your logo – from the decision to use a serif or sans-serif font – sends a message […]