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Consumer Insights

Finding the truth about millennial marketing

December 14 2015 / Tim Smith

We all need a little bit of straight talk from time to time. You know, one of those fierce conversations that avoids the correctness and politeness of most exchanges, and cuts directly to the core issue. I’m not talking about an inflammatory Donald Trump headline-grabbing rant. I mean an honest, direct, and thoughtful conversation that […]

Consumer Insights

Be like Nike: How Nike is winning millennials

November 3 2015 / Tim Smith

As millennials have become America’s largest consumer group, everything about marketing has changed. The only thing that has remained constant is the success of Nike. Year after year, Nike ranks as a favorite brand among millennials.1 Like its customers, Nike’s marketing strategy has evolved. If you’re a marketer clinging to the principles of yesterday, you […]

Consumer Insights

Airlines need to go above and beyond to win millennials

October 6 2015 / Liz Smith

Ask millennials what they enjoy spending money on, and “travel” will likely be one of the first things you hear. More than 75 percent of millennials prefer to spend money on experiences rather than material things,1 and 35 percent of millennials said they plan to take one to two large trips in 2015, compared to […]

Consumer Insights

Do millennials find value in a professional sporting event?

September 29 2015 / admin

What gets millennials to the game? We were curious, so we surveyed more than 500 millennials ages 21-34 about their experience purchasing tickets for – and attending – professional sporting events1. And while we know there are all types of attendees, from the social viewer to the die-hard fan, we really wanted to know why […]

Consumer Insights

Your 60-second guide to millennials

/ Alissa Kline

Every day, we talk to industry leaders who admit that they don’t understand the millennial generation as well as they should. But how do you inspire an audience to go on a journey with you if you don’t understand where they’re coming from? Start off on the right path with millennial stats every marketer should know.

Consumer Insights

4 ways to avoid annoying the millennial shopper

September 1 2015 / Tim Smith

If you’re a chief marketing officer trying to earn the attention and admiration of the millennial shopper — without inadvertently tripping the “red flag” of annoyance — you’ve got your work cut out for you. In an effort to locate the land mines and avoid missteps, Skidmore Studio recently conducted an online survey asking millennials […]

Consumer Insights

Using big data in email marketing to millennials

August 25 2015 / Sara Frey

Even though inboxes are overloaded and the average person receives 70 emails a day, millennials prefer to communicate with brands via email.1,2 This means that companies have a lot of competition when it comes to reaching their audience. And for entertainment and experience-based brands seeking to engage Generation Y, standing out in the retail heavy, […]

Consumer Insights

Unexpected brands find success with the millennial buyer

August 11 2015 / Tim Smith

Some things are great pairings. Mention one item, and your brain automatically adds the second. Try saying the words “peanut butter” and not thinking ______? Right? These natural fits also happen in the marketing world. When brand and audience form a natural connection, the job of the marketer is relatively simple. Helping Hasbro Toys reach […]

Consumer Insights

Why millennials are cutting the cable cord

July 14 2015 / Liz Smith

For more than five decades, traditional TV commercials were king when it came to advertising, with marketers spending a combined $80 billion on TV ads each year.1 But with new technology emerging and people consuming content in new ways, there is a major shift happening as millennials, a group with more than $2 billion in […]

Consumer Insights

How millennials view the hotel experience

June 25 2015 / admin

If you’re anything like me, you consider a hotel stay the ultimate luxury. An opportunity to throw your bags at your feet, dive head first into a pillowy mattress, and have someone take care of you. The world is a tough place and sometimes we just want to throw our towels on the ground and […]

Consumer Insights

Marketing to millennial moms

June 9 2015 / Sara Frey

Many executives think of millennials as one big, homogeneous group. They speak about 18-34 year olds in broad terms and generalize their behaviors. But this generation of 80 million is full of segments worth getting to know. And one of the largest is millennial moms. With a considerable amount of purchasing power, millennial moms are worth […]

Consumer Insights

Three tips CMOs need to reach millennials

May 21 2015 / Tim Smith

If you are a Chief Marketing Officer attempting to reach millennials, the job you face is extraordinarily difficult. But if you are the CMO of an entertainment brand, and you are hoping to engage millennials with a meaningful experience, the challenge you face is monumental. Connecting with 18-34 year olds is complicated, but it’s not […]

Consumer Insights

Debunking the hipster myth

March 16 2015 / Kacha Azema

I’ve recently noticed a rising trend around a precarious stereotype: millennials = hipsters. For example, in a meeting I attended about a city’s brand, an otherwise savvy client continually used the words “hipsters” and “young people” interchangeably. A few days later, I heard the CMO of a national brand lump his entire millennial audience into […]

Consumer Insights

Super Bowl Ad Survey: Would YOU buy a beer from a puppy?

February 6 2015 / admin

The Super Bowl has always been a main event for advertisers and consumers. Sometimes there’s a love match, sometimes there’s not. This year we surveyed a group of consumers to understand what people really thought of the ads. While some recognize that other things happen during this time (apparently a sport is involved), the majority of us […]