Millennials, or young adults ages 18 to 34, have been (not-so-kindly) dubbed the “Enigma Generation” by older generations mystified by their behavior. This is especially true when it comes to buying behavior, so we’re tackling the topic with some facts on where, how, and why millennials shop. All in all, the infographic below reveals a […]
This shouldn’t come as a surprise, but the 1980s are back. Full House, Ghostbusters, My Little Pony—it’s like we’re all on a collective trip down memory lane. We pine for a time that was happier, brighter, simpler, better. And for the late Gen X and early Gen Yers, the 1980s are the sweet spot. As […]
This may surprise you: “Two-thirds of Americans between the ages of 20 and 35 have shopped at Walmart in the last month.” That’s according to Walmart Chief Merchant, Stephen Bratspies. On an investor phone call just two weeks ago, Bratspies also explained that millennials are more likely to shop at Walmart than Americans of any […]
I don’t own a sports team, but if I did, I’d be very focused on attracting millennials. As the largest and most powerful consumer group of our time, it stands to reason that they would be an important target audience for teams, franchises, and ticket sellers. But millennials just aren’t that interested in attending traditional […]
Millennial women grew up hearing that they could do anything they set their mind to. They weren’t told that their place was in the kitchen, or that they could never be in charge. While Gen Xers, Baby Boomers, and members of the Silent Generation waited decades to see a woman on the Presidential ballot, more […]
This is the second of a two-part look at the unconventional candidates who’ve taken this year’s election by storm. Each has won a big portion of the much-coveted millennial vote, and – while miles apart ideologically – employ strategies that have been surprisingly effective with millennials. When you picture the crowd supporting Donald Trump, young people […]
This is the first of a two-part look at the unconventional candidates who’ve taken this year’s election by storm. Each has won a big portion of the much-coveted millennial vote, and – while miles apart ideologically – employ strategies that have been surprisingly effective with millennials. Despite Hillary Clinton’s victories on Super Tuesday and Saturday, Bernie […]
Millennials are the largest generation in the US and the least interested in attending professional sporting events. So, what will get millennials to the game? Find out in our upcoming webinar Millennials + Sports: Getting millennials to the game Thursday, April 7 1 PM ET / 10 AM PT In this webinar, we’ll share new research findings […]
Have you ever frantically looked for your car keys only to find them in your pocket? Or spent 30 minutes searching for glasses that were perched on your head the whole time? Just like your “lost” glasses, we’ve found that America’s 14.3 million millennial dads1 are hidden in plain sight. They’re right next to those millennial […]
In the arena of sports marketing, is there anything larger than the NFL’s annual Super Bowl? For the event’s 50th anniversary a few weeks ago, the NFL reported 112 million viewers worldwide and a $5 million price tag for a 30-second advertisement.1,2 Professional football must be the benchmark of the sports world, right? Actually, it’s soccer. […]
Tavi Gevinson has been called the Queen of Millennials and the future of journalism.1,2 At just 19, she has posed for the groundbreaking Pirelli Calendar, published four books, taken the fashion world by storm, and solidified her creative chops as editor-in-chief of Rookie Magazine. These endeavors – combined with some very key personality traits – […]
You know that voiceover in epic movie trailers? The deep, reverberating voice that begins: “In a world…” “In a world…of 150 million active monthly users.1 Where people engage with posts 10x more than on Facebook.2 Where the community is positive, funny, and even…nice.3 Where users spend 3-10 hours per week4 consuming content in average blocks […]
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A few months back, we published Your 60-Second Guide to Millennials featuring 15 must-know facts about the ultra-powerful consumer group. Today we bring you a fresh batch of essential millennial knowledge, which takes a closer look at Gen Y’s relationship with brands.