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News

Skidmore Studio Honored as One of the 2019 Michigan 50 Companies to Watch

April 22 2019 / Alissa Kline

Michigan Celebrates Small Business recently recognized Detroit’s own Skidmore Studio as one of the 2019 Michigan 50 Companies to Watch, an awards program recognizing advocates of small business in Michigan. This year’s “Michigan 50 Companies to Watch” are a remarkable group of second-stage companies. Defined as having six to 99 full-time-equivalent employees and generating $750,000 […]

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Client Spotlight: How a small social biz grew into a statewide staple

March 5 2019 / Alyssa Smith

In 2016, the folks behind Michigan Farm to Freezer trusted us to redesign the core piece of their brand identity: their packaging label. At the same time, the Michigan-based processor of fruits and vegetables moved their freezing facility from Traverse City to Detroit to expand their reach. Two years and a whole lotta growth later, […]

Article

Every brand's guide to slang, memes, and Internet Speak

January 28 2019 / Alyssa Smith

Does speaking internet count as being bilingual? If so, we at Skidmore Studio are skilled translators capable of guiding you and your brand on a journey through this vast territory of garbled, unstable language. The slang, memes, and written style of the web are incredibly important tools in any modern communicator’s kit of parts. The […]

Article

Skidmore-designed digital wallpapers (free!)

December 19 2018 / Ellen Yee

When we’re not busy with client work, the team pursues mini side projects that inspire us and deepen our creative practice. Sometimes this works sees the light of day, and sometimes it’s just something we share with one another. To close out the year—and, honestly, because so many clients have headed off on vacation—we’ve spent […]

Article

3 food-focused clients we're extra grateful for

November 14 2018 / Alyssa Smith

There’s a lot to be thankful for this year. We have a new owner. We’ve experienced 200 percent growth in office dog attendance. And every time we step out the front door or take a walk around town, we see how Detroit has gotten a tiny bit more vibrant. One of the best things about being […]

Article

When you love an organization enough to buy it

October 2 2018 / Drew Patrick

A little over nine years ago, Tim Smith asked me to play a round of golf. I accepted even though I didn’t care much for the sport. I figured I’d follow his lead. But, just two holes in, I could tell he wasn’t much of a golfer! “We could’ve just gone to breakfast,” I lamented. […]

Press

In good hands: Skidmore Studio transitions ownership

October 1 2018 / Alissa Kline

We have some big news to share here at the studio: Our current president, Drew Patrick, is officially the owner of Skidmore Studio as of today, Oct. 1, 2018. He purchased our almost-60-year-old legacy studio from our dear friend Colleen Smith, wife of former owner Tim Smith who passed away unexpectedly in January. While the […]

Article

Food tribes: Fighting the good (food) fight

September 13 2018 / Kacha Azema

Think about the last time you went out to eat with friends, or the last time you invited someone to your home to share a meal. If there were more than three people in your group, I’ll bet one of them had a dietary restriction or food regimen that limited your dining options. And I’ll […]

Video

Brand over marketing: The 60/40 split

June 28 2018 / Kacha Azema

Here’s an idea that may be controversial: You should be investing more time and effort (and therefore $$$) into your brand than your marketing. Sure, we’re a little biased (we’re a branding studio, after all), but the data backs it up. “Media in Focus,” a report on the effects of mass marketing produced by Google […]

Press

Xenith rebrand and packaging work featured on Brand New

June 27 2018 / Alissa Kline

This week our Xenith rebrand was reviewed the much loved and feared Brand New site by the folks at Under Consideration. It’s a strange/scary experience to release your work into the wild, and having it analyzed by respected peers in the design community takes this feeling to a whole new level. Thankfully, we were in […]

Video

Mastering the "Stop, Hold, Close"

May 10 2018 / Kacha Azema

As one of the most important brand–customer touchpoints, a brand’s packaging needs to stand out from the competition, while also answering how the product solves a customer’s needs. Here at Skidmore, we use the “Stop, Hold, Close” method – a process for getting the most out of that sliver of time a customer spends contemplating […]

Press

Fun meets function in EMBC beer can design

January 24 2018 / Drew Patrick

Nothing better than kicking back with a beer bursting with flavor AND personality. Luckily these cans we designed for Eastern Market Brewing Company contain both. Check out a piece from Packaging Strategies Magazine on the design!

Article

Striving for extraordinary partnerships

November 3 2017 / Tim Smith

Recently I was asked, “What makes a really good client?” My initial reply was to spout off a series of thoughts I developed over the years working with clients of all shapes and sizes. Statements that were primarily from the studio’s perspective, like…They need to be big thinkers. They need to have a budget. They […]

Video

The do’s & don'ts of candy packaging

October 26 2017 / Kacha Azema

The Skidmore candy drawer is basically our water cooler – and this close to Halloween, it’s packed full of treats. Which is why this episode of Branding Bites is all about candy packaging. Watch as Shawn and Kacha break down the packaging tricks that sell our favorite treats. Rather read than watch? Check out the transcript […]