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Press

THINK Business interviews Skidmore Studio’s Owner & President, Drew Patrick

August 21 2019 / Sierra Soleimani

This interview was originally posted on Jon Dwoskin’s “THINK Business” podcast. Drew isn’t your typical finance guy. As owner and president of Skidmore Studio, he’s a thoughtful strategic partner, relationship builder, and fierce advocate for the studio’s creative team. He’s passionate about helping good organizations grow through branding and fostering a workplace that’s happy, healthy, […]

Article

Know your customer and technology will fall into place

/ Drew Patrick

Originally posted on JGA.com as a guest post by Skidmore Studio President, Drew Patrick. Back in the day, shopping was a simple affair. People went to the store to buy things. Then the internet happened. In order to keep up, traditional brick-and-mortar retailers rushed to create an online experience for their customers. Most didn’t do […]

Press

New look, same creative studio

June 12 2019 / Sierra Soleimani

We, a branding studio, have a fresh new brand identity ourselves. This includes an all-new Skidmore Studio logo, visual identity, and website.  Our creative studio based in downtown Detroit is in its 60th year in business. As we approach a new decade of growth, our leadership team felt a rebrand was imperative to reflect the […]

Press

Peter Fezzey joins Skidmore Studio’s leadership team

June 11 2019 / Sierra Soleimani

Skidmore Studio welcomes Peter Fezzey to the team to direct all account and new business efforts. Fezzey joins the studio with 15 years of experience in strategic partnerships and business development. At Skidmore, he is responsible for building new business relationships, developing client growth strategies, promoting the studio’s services, and overseeing internal project teams to […]

Press

Skidmore Studio honored as one of the 2019 Michigan 50 Companies to Watch

April 22 2019 / Alissa Kline

Skidmore Studio was recently recognized by Michigan Celebrates Small Business as one of the Michigan 50 Companies to Watch in 2019, an awards program recognizing advocates of small business in Michigan. Companies who are selected to receive this honor are a remarkable group of second-stage companies. Defined as having 6 to 99 full-time-equivalent employees and […]

Article

Client Spotlight: How a small social biz grew into a statewide staple

March 5 2019 / Alyssa Smith

In 2016, the folks behind Michigan Farm to Freezer trusted us to redesign the core piece of their brand identity: their packaging label. At the same time, the Michigan-based processor of fruits and vegetables moved their freezing facility from Traverse City to Detroit to expand their reach. Two years and a whole lotta growth later, […]

Article

Every brand's guide to slang, memes, and Internet Speak

January 28 2019 / Alyssa Smith

Does speaking internet count as being bilingual? If so, we at Skidmore Studio are skilled translators capable of guiding you and your brand on a journey through this vast territory of garbled, unstable language. The slang, memes, and written style of the web are incredibly important tools in any modern communicator’s kit of parts. The […]

Article

Skidmore-designed digital wallpapers (free!)

December 19 2018 / Ellen Yee

When we’re not busy with client work, the team pursues mini side projects that inspire us and deepen our creative practice. Sometimes this works sees the light of day, and sometimes it’s just something we share with one another. To close out the year—and, honestly, because so many clients have headed off on vacation—we’ve spent […]

Article

3 food-focused clients we're extra grateful for

November 14 2018 / Alyssa Smith

There’s a lot to be thankful for this year. We have a new owner. We’ve experienced 200 percent growth in office dog attendance. And every time we step out the front door or take a walk around town, we see how Detroit has gotten a tiny bit more vibrant. One of the best things about being […]

Article

When you love an organization enough to buy it

October 2 2018 / Drew Patrick

A little over nine years ago, Tim Smith asked me to play a round of golf. I accepted even though I didn’t care much for the sport. I figured I’d follow his lead. But, just two holes in, I could tell he wasn’t much of a golfer! “We could’ve just gone to breakfast,” I lamented. […]

Press

In good hands: Skidmore Studio transitions ownership

October 1 2018 / Alissa Kline

We have some big news to share here at the studio: Our current president, Drew Patrick, is officially the owner of Skidmore Studio as of today, Oct. 1, 2018. He purchased our almost-60-year-old legacy studio from our dear friend Colleen Smith, wife of former owner Tim Smith who passed away unexpectedly in January. While the […]

Article

Food tribes: Fighting the good (food) fight

September 13 2018 / Kacha Azema

Think about the last time you went out to eat with friends, or the last time you invited someone to your home to share a meal. If there were more than three people in your group, I’ll bet one of them had a dietary restriction or food regimen that limited your dining options. And I’ll […]

Video

Brand over marketing: The 60/40 split

June 28 2018 / Kacha Azema

Here’s an idea that may be controversial: You should be investing more time and effort (and therefore $$$) into your brand than your marketing. Sure, we’re a little biased (we’re a branding studio, after all), but the data backs it up. “Media in Focus,” a report on the effects of mass marketing produced by Google […]

Press

Xenith rebrand and packaging work featured on Brand New

June 27 2018 / Alissa Kline

This week our Xenith rebrand was reviewed the much loved and feared Brand New site by the folks at Under Consideration. It’s a strange/scary experience to release your work into the wild, and having it analyzed by respected peers in the design community takes this feeling to a whole new level. Thankfully, we were in […]

Video

Mastering the "Stop, Hold, Close"

May 10 2018 / Kacha Azema

As one of the most important brand–customer touchpoints, a brand’s packaging needs to stand out from the competition, while also answering how the product solves a customer’s needs. Here at Skidmore, we use the “Stop, Hold, Close” method – a process for getting the most out of that sliver of time a customer spends contemplating […]