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Journal

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Branding

Know your customer and technology will fall into place

August 21 2019 / Drew Patrick

Originally posted on JGA.com as a guest post by Skidmore Studio President, Drew Patrick. Back in the day, shopping was a simple affair. People went to the store to buy things. Then the internet happened. In order to keep up, traditional brick-and-mortar retailers rushed to create an online experience for their customers. Most didn’t do […]

Branding

Every brand's guide to slang, memes, and Internet Speak

January 28 2019 / Alyssa Smith

Does speaking internet count as being bilingual? If so, we at Skidmore Studio are skilled translators capable of guiding you and your brand on a journey through this vast territory of garbled, unstable language. The slang, memes, and written style of the web are incredibly important tools in any modern communicator’s kit of parts. The […]

Branding

3 food-focused clients we’re extra grateful for

November 14 2018 / Alyssa Smith

There’s a lot to be thankful for this year. We have a new owner. We’ve experienced 200 percent growth in office dog attendance. And every time we step out the front door or take a walk around town, we see how Detroit has gotten a tiny bit more vibrant. One of the best things about being […]

Branding

Brand over marketing: The 60/40 split

June 28 2018 / Kacha Azema

Here’s an idea that may be controversial: You should be investing more time and effort (and therefore $$$) into your brand than your marketing. Sure, we’re a little biased (we’re a branding studio, after all), but the data backs it up. “Media in Focus,” a report on the effects of mass marketing produced by Google […]

Branding

Mastering the “Stop, Hold, Close”

May 10 2018 / Kacha Azema

As one of the most important brand–customer touchpoints, a brand’s packaging needs to stand out from the competition, while also answering how the product solves a customer’s needs. Here at Skidmore, we use the “Stop, Hold, Close” method – a process for getting the most out of that sliver of time a customer spends contemplating […]

Branding

Striving for extraordinary partnerships

November 3 2017 / Tim Smith

Recently I was asked, “What makes a really good client?” My initial reply was to spout off a series of thoughts I developed over the years working with clients of all shapes and sizes. Statements that were primarily from the studio’s perspective, like…They need to be big thinkers. They need to have a budget. They […]

Branding

Menu writing tips from a hungry copywriter

October 11 2017 / Alyssa Smith

Menus are everywhere – the cozy chalkboard at your neighborhood café, the oversized menu at the local burger joint, the minimalist menu at your favorite upscale restaurant. Big or small, simple or complex, beautiful or merely functional, menus are arguably the most important touchpoint between a restaurant’s brand and its customers. However, as pervasive as […]

Branding

Talking to your audience

August 28 2017 / Kacha Azema

Most brands these days are learning how to walk the walk and truly uphold their brand values, but can they talk the talk? In this week’s episode of Branding Bites, Shawn and Kacha share their knowledge on how to better identify, talk to, and connect with your audience. Rather read than watch? Check out the transcript below! // TRANSCRIPT Kacha: Welcome to Branding Bites, […]

Branding

3 things all insurgent brands must do

August 9 2017 / Tim Smith

We all love to root for the underdog. It’s why the Rocky films have grossed over $1.5 billion worldwide. Rocky Balboa, one of the most beloved underdog movie characters of all time, beat Apollo Creed, Mr. T and that huge Russian dude, with a simple philosophy: Don’t play by their rules. This “upstart” attitude holds […]

Branding

Detroit dining and bonbon branding

January 10 2017 / Sara Frey

Detroit has been featured in some of the country’s most respected publications and topped lists of America’s hottest food cities. And as Detroiters ourselves, we can confirm: the food is incredible. But there is also much to learn from the brand building efforts of some of Detroit’s most successful restaurants and chocolatiers. In this week’s […]

Branding

Instagram Live & FOMO for restaurants

December 20 2016 / Sara Frey

We enjoy a special guest this week as Sara joins Kacha in the hot seat to share strategies for Instagram Live, menu item branding, and more. Click play for their answers to questions including: How can restaurants make use of Instagram Live? (at :30) What has made HopCat a success with millennials? (at 2:13) How […]

Branding

Restaurant apps, biscuit theaters, and Airbnb

November 28 2016 / Sara Frey

In this week’s episode of Branding Bites, Shawn and Kacha dive into the world of restaurant apps to discuss which restaurants are delivering a great app experience. And as always, they share their thoughts on everything of note in food, beverage, and branding this week! Click play for their answers to questions including: When is […]

Branding

Branded videos and virtual reality

November 16 2016 / Sara Frey

There is a lot of focus on branded video content in the food marketing space right now. Take Chipotle’s School of Guac, Cap’n Crunch’s Earliest Show, and Jack in the Box’s Cravings Hotline for example. In this week’s episode of Branding Bites, Shawn and Kacha discuss branded video content and its role in the food […]

Branding

Millennial slang dictionary: November 2016 updates

November 6 2016 / Alyssa Smith

We created this millennial slang dictionary to help marketers decode words and phrases trending on social media. And since these trends change constantly, this entry is regularly updated with additions, deletions, and new examples. November 2016’s new additions are highlighted and include: curve, GOAT, receipts, feels bad man, and smol. This month, we’ve also retired “fomo”, […]