White Paper


Posted on 11.30.17

Lessons from insurgent food brands

In our latest white paper, we take a closer look at the successful strategies insurgent food brands employ to connect with customers. EXECUTIVE SUMMARY Big brands aren’t as big as they used to be. In today’s grocery aisles, smaller upstarts are gaining momentum—and market share—with savvy packaged-food branding that speaks to a more engaged, more [...]

Posted on 04.19.16

White Paper: Getting millennials to the game

sports marketing strategies - beaker and tickets
For many professional sports teams, leagues, and ticket sellers, the millennial audience is both difficult to court and impossible to ignore. Our research shows that less than half of millennials have purchased a ticket to a professional sporting event in the past year. This white paper explores how to generate sales with millennial-focused strategies, including: Experimenting with ticket-selling [...]

Posted on 01.18.16

Hotels must focus on design & technology to attract and maintain millennials

In our latest white paper, we’re sharing new research and insights about millennials and the hospitality industry. Executive summary With the democratization of the hospitality industry and the proliferation of booking sites, it’s more important than ever for hotels to reposition themselves as they strive to attract and retain new audiences. In order to maintain [...]
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