Video


Posted on 06.28.18

Brand over marketing: The 60/40 split

Here’s an idea that may be controversial: You should be investing more time and effort (and therefore $$$) into your brand than your marketing. Sure, we’re a little biased (we’re a branding studio, after all), but the data backs it up. “Media in Focus,” a report on the effects of mass marketing produced by Google [...]

Posted on 05.10.18

Mastering the “Stop, Hold, Close”

As one of the most important brand–customer touchpoints, a brand’s packaging needs to stand out from the competition, while also answering how the product solves a customer’s needs. Here at Skidmore, we use the “Stop, Hold, Close” method – a process for getting the most out of that sliver of time a customer spends contemplating [...]

Posted on 10.26.17

The do’s & don’ts of candy packaging

The Skidmore candy drawer is basically our water cooler – and this close to Halloween, it’s packed full of treats. Which is why this episode of Branding Bites is all about candy packaging. Watch as Shawn and Kacha break down the packaging tricks that sell our favorite treats. Rather read than watch? Check out the transcript [...]

Posted on 09.28.17

Keeping fans in the stands

Sports teams straddle the line of brand and entertainer, with most of their success depending on the unpredictable rise and fall of the season. They can always depend on their core band of brand loyalists to show up rain or shine, but is there a way to appeal to fair-weather fans on a cloudy day? [...]

Posted on 08.28.17

Talking to your audience

Most brands these days are learning how to walk the walk and truly uphold their brand values, but can they talk the talk?   In this week’s episode of Branding Bites, Shawn and Kacha share their knowledge on how to better identify, talk to, and connect with your audience.   Rather read than watch? Check out the transcript below! // TRANSCRIPT   Kacha: Welcome [...]

Posted on 01.31.17

Indicators you need a new logo

You can update the menu, redesign the interior, and launch a new advertising campaign, but unless your restaurant keeps its logo fresh, you’re going to miss out on new and returning customers. As a communications tool, everything about your logo – from the decision to use a serif or sans-serif font – sends a message [...]

Posted on 01.17.17

Loyalty programs worth the love

Loyalty programs have been around forever, as has the question of whether we, as marketers, are making the most of this opportunity to retain our customers. The answer: Usually not. This week we take a look at restaurant loyalty programs with an eye on improving the customer experience and program effectiveness. How can your brand [...]

Posted on 01.10.17

Detroit dining and bonbon branding

Detroit has been featured in some of the country’s most respected publications and topped lists of America’s hottest food cities. And as Detroiters ourselves, we can confirm: the food is incredible. But there is also much to learn from the brand building efforts of some of Detroit’s most successful restaurants and chocolatiers. In this week’s [...]

Posted on 01.02.17

Marketing innovations for 2017

macaroni illustration
We’re taking a quick look back at 2016 and helping marketers plan for the year ahead in today’s episode of Branding Bites! Tune in to watch Shawn and Kacha share their insights into restaurant branding opportunities related to employee ambassadors, digital ordering, loyalty programs, and more. Rather read than watch? Check out the transcript below! [...]

Posted on 12.20.16

Instagram Live & FOMO for restaurants

Knife and fork illustration
We enjoy a special guest this week as Sara joins Kacha in the hot seat to share strategies for Instagram Live, menu item branding, and more. Click play for their answers to questions including: How can restaurants make use of Instagram Live? (at :30) What has made HopCat a success with millennials? (at 2:13) How [...]
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