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Posted on 11.14.18

3 food-focused clients we’re extra grateful for

There’s a lot to be thankful for this year. We have a new owner. We’ve experienced 200 percent growth in office dog attendance. And every time we step out the front door or take a walk around town, we see how Detroit has gotten a tiny bit more vibrant. One of the best things about being [...]

Posted on 10.02.18

When you love an organization enough to buy it

A little over nine years ago, Tim Smith asked me to play a round of golf. I accepted even though I didn’t care much for the sport. I figured I’d follow his lead. But, just two holes in, I could tell he wasn’t much of a golfer! “We could’ve just gone to breakfast,” I lamented. [...]

Posted on 09.13.18

Food tribes: Fighting the good (food) fight

Think about the last time you went out to eat with friends, or the last time you invited someone to your home to share a meal. If there were more than three people in your group, I’ll bet one of them had a dietary restriction or food regimen that limited your dining options. And I’ll [...]

Posted on 11.03.17

Striving for extraordinary partnerships

Recently I was asked, “What makes a really good client?” My initial reply was to spout off a series of thoughts I developed over the years working with clients of all shapes and sizes. Statements that were primarily from the studio’s perspective, like…They need to be big thinkers. They need to have a budget. They [...]

Posted on 10.11.17

Menu writing tips from a hungry copywriter

Menus are everywhere – the cozy chalkboard at your neighborhood café, the oversized menu at the local burger joint, the minimalist menu at your favorite upscale restaurant. Big or small, simple or complex, beautiful or merely functional, menus are arguably the most important touchpoint between a restaurant’s brand and its customers. However, as pervasive as [...]

Posted on 08.09.17

3 things all insurgent brands must do

We all love to root for the underdog. It’s why the Rocky films have grossed over $1.5 billion worldwide. Rocky Balboa, one of the most beloved underdog movie characters of all time, beat Apollo Creed, Mr. T and that huge Russian dude, with a simple philosophy: Don’t play by their rules. This “upstart” attitude holds [...]

Posted on 11.06.16

Millennial slang dictionary: November 2016 updates

We created this millennial slang dictionary to help marketers decode words and phrases trending on social media. And since these trends change constantly, this entry is regularly updated with additions, deletions, and new examples. November 2016’s new additions are highlighted and include: curve, GOAT, receipts, feels bad man, and smol. This month, we’ve also retired “fomo”, [...]

Posted on 08.08.16

Celebrating a centennial by keeping in step with the times

Last year the National Parks System attracted 305,000,000 people. That’s more visitors than Disney theme parks, the NFL, MLB, NBA, and NASCAR combined. And this year is looking even better. You have to admit – for a government agency to pull these kind of numbers, it’s pretty impressive. How does a 100-year-old organization maintain its [...]

Posted on 08.02.16

How to win the Labatt Games & other brand activations

Labatt Games Activation
Just a few days ago, I was crowned a winner of the Labatt Undomesticated Games.   If you know anything about the event, you probably want to hear my team’s strategies for dominating the oversized slingshot. But that’s a secret I’ll never tell. Instead I want to share my thoughts on the event as a [...]

Posted on 07.25.16

3 tips for creating brand experiences millennials love

Marketing leaders have an incredibly complicated task in trying to optimize their marketing spend while achieving the best return for their brand. While plenty will debate the merits of spending in the traditional vs. digital spaces, it’s the experiential world that may be most deserving of your investment – especially if you want to stay [...]
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