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Posted on 11.14.18

3 food-focused clients we’re extra grateful for

There’s a lot to be thankful for this year. We have a new owner. We’ve experienced 200 percent growth in office dog attendance. And every time we step out the front door or take a walk around town, we see how Detroit has gotten a tiny bit more vibrant. One of the best things about being [...]

Posted on 10.02.18

When you love an organization enough to buy it

A little over nine years ago, Tim Smith asked me to play a round of golf. I accepted even though I didn’t care much for the sport. I figured I’d follow his lead. But, just two holes in, I could tell he wasn’t much of a golfer! “We could’ve just gone to breakfast,” I lamented. [...]

Posted on 10.01.18

In good hands: Skidmore Studio transitions ownership

We have some big news to share here at the studio: Our current president, Drew Patrick, is officially the owner of Skidmore Studio as of today, Oct. 1, 2018. He purchased our almost-60-year-old legacy studio from our dear friend Colleen Smith, wife of former owner Tim Smith who passed away unexpectedly in January. While the [...]

Posted on 09.13.18

Food tribes: Fighting the good (food) fight

Think about the last time you went out to eat with friends, or the last time you invited someone to your home to share a meal. If there were more than three people in your group, I’ll bet one of them had a dietary restriction or food regimen that limited your dining options. And I’ll [...]

Posted on 06.28.18

Brand over marketing: The 60/40 split

Here’s an idea that may be controversial: You should be investing more time and effort (and therefore $$$) into your brand than your marketing. Sure, we’re a little biased (we’re a branding studio, after all), but the data backs it up. “Media in Focus,” a report on the effects of mass marketing produced by Google [...]

Posted on 06.28.18

Xenith rebrand and packaging work featured on Brand New

This week our Xenith rebrand was reviewed the much loved and feared Brand New site by the folks at Under Consideration. It’s a strange/scary experience to release your work into the wild, and having it analyzed by respected peers in the design community takes this feeling to a whole new level. Thankfully, we were in [...]

Posted on 05.10.18

Mastering the “Stop, Hold, Close”

As one of the most important brand–customer touchpoints, a brand’s packaging needs to stand out from the competition, while also answering how the product solves a customer’s needs. Here at Skidmore, we use the “Stop, Hold, Close” method – a process for getting the most out of that sliver of time a customer spends contemplating [...]

Posted on 01.24.18

Fun meets function in EMBC beer can design

Nothing better than kicking back with a beer bursting with flavor AND personality. Luckily these cans we designed for Eastern Market Brewing Company contain both. Check out a piece from Packaging Strategies Magazine on the design!

Posted on 11.30.17

Lessons from insurgent food brands

In our latest white paper, we take a closer look at the successful strategies insurgent food brands employ to connect with customers. EXECUTIVE SUMMARY Big brands aren’t as big as they used to be. In today’s grocery aisles, smaller upstarts are gaining momentum—and market share—with savvy packaged-food branding that speaks to a more engaged, more [...]

Posted on 11.03.17

Striving for extraordinary partnerships

Recently I was asked, “What makes a really good client?” My initial reply was to spout off a series of thoughts I developed over the years working with clients of all shapes and sizes. Statements that were primarily from the studio’s perspective, like…They need to be big thinkers. They need to have a budget. They [...]