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Posted on 11.30.17

Lessons from insurgent food brands

In our latest white paper, we take a closer look at the successful strategies insurgent food brands employ to connect with customers. EXECUTIVE SUMMARY Big brands aren’t as big as they used to be. In today’s grocery aisles, smaller upstarts are gaining momentum—and market share—with savvy packaged-food branding that speaks to a more engaged, more [...]

Posted on 11.03.17

Striving for extraordinary partnerships

Recently I was asked, “What makes a really good client?” My initial reply was to spout off a series of thoughts I developed over the years working with clients of all shapes and sizes. Statements that were primarily from the studio’s perspective, like…They need to be big thinkers. They need to have a budget. They [...]

Posted on 10.26.17

The do’s & don’ts of candy packaging

The Skidmore candy drawer is basically our water cooler – and this close to Halloween, it’s packed full of treats. Which is why this episode of Branding Bites is all about candy packaging. Watch as Shawn and Kacha break down the packaging tricks that sell our favorite treats. Rather read than watch? Check out the transcript [...]

Posted on 10.11.17

Menu writing tips from a hungry copywriter

Menus are everywhere – the cozy chalkboard at your neighborhood café, the oversized menu at the local burger joint, the minimalist menu at your favorite upscale restaurant. Big or small, simple or complex, beautiful or merely functional, menus are arguably the most important touchpoint between a restaurant’s brand and its customers. However, as pervasive as [...]

Posted on 09.28.17

Keeping fans in the stands

Sports teams straddle the line of brand and entertainer, with most of their success depending on the unpredictable rise and fall of the season. They can always depend on their core band of brand loyalists to show up rain or shine, but is there a way to appeal to fair-weather fans on a cloudy day? [...]

Posted on 09.14.17

Takeout, carryout, and all things delivery

As different delivery methods battle it out for who can grow the fastest, it’s no wonder about 20 percent of people in the US order food delivery at least once a week. Now, there’s no limit to what cuisine you can eat from the comfort of your own home any given night of the week [...]

Posted on 08.28.17

Talking to your audience

Most brands these days are learning how to walk the walk and truly uphold their brand values, but can they talk the talk?   In this week’s episode of Branding Bites, Shawn and Kacha share their knowledge on how to better identify, talk to, and connect with your audience.   Rather read than watch? Check out the transcript below! // TRANSCRIPT   Kacha: Welcome [...]

Posted on 08.09.17

3 things all insurgent brands must do

We all love to root for the underdog. It’s why the Rocky films have grossed over $1.5 billion worldwide. Rocky Balboa, one of the most beloved underdog movie characters of all time, beat Apollo Creed, Mr. T and that huge Russian dude, with a simple philosophy: Don’t play by their rules. This “upstart” attitude holds [...]

Posted on 06.19.17

TM Smith’s Pink Bike 2.0 makes debut all around Detroit!

The story below is featured in my new book, Dare Mighty Things: A Field Guide for Millennial Entrepreneurs. It tells the story of my very first bike I purchased as a pre-teen in New Baltimore, MI. Now, I’m the proud owner of #PinkBike 2.0 thanks to Zak at Detroit Bikes. And I’ve been taking this new classy ride all around [...]

Posted on 01.31.17

Indicators you need a new logo

You can update the menu, redesign the interior, and launch a new advertising campaign, but unless your restaurant keeps its logo fresh, you’re going to miss out on new and returning customers. As a communications tool, everything about your logo – from the decision to use a serif or sans-serif font – sends a message [...]