The Anatomy of a Brand
Redefining the four Ps.
Packaging 101: Stop, Hold, Close
How to win customers in the aisle.
How to Get Retail Ready
Prepping for the big buyer meeting.
Your Differentiation Strategy
Our method? We call it “differenting.”
How to Define Your Audience
Empathy and focus, not demographics.
Our Kind of Design Thinking
How to create human-centered branding.
Do You Need a New Logo?
Find the answer through soul-searching.
The Power of Audience Discovery
How the strongest brands move from assumptions to insights to results.
Branding vs. Marketing
Why you should invest in brand first.
How to Pick a Good Name
AKA your most essential brand element.
How to Attract (and Retain) Top Talent
Developing an employer branding strategy.
The Skidmore Branding Glossary
An A to Z guide of key words and phrases.