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The Power of Audience Discovery

How the strongest brands move from assumptions to insights to results.


How to Attract (and Retain) Top Talent

Developing an employer branding strategy.

matryoshka doll

How to Get Retail Ready

Prepping for the big buyer meeting.


The Skidmore Branding Glossary

An A to Z guide of key words and phrases.


The Anatomy of a Brand

Redefining the four Ps.

Packaging 101: Stop, Hold, Close

How to win customers in the aisle.

Branding vs. Marketing

Why you should invest in brand first.

How to Define Your Audience

Empathy and focus, not demographics.

Your Differentiation Strategy

Our method? We call it “differenting.”

Our Kind of Design Thinking

How to create human-centered branding.

Do You Need a New Logo?

Find the answer through soul-searching.

How to Pick a Good Name

AKA your most essential brand element.

A Brand’s Guide to Internet Speak

Smart copywriting is key to brand relevance.

Let's get to work.

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