The Power of Audience Discovery
How the strongest brands move from assumptions to insights to results.
How to Attract (and Retain) Top Talent
Developing an employer branding strategy.
How to Get Retail Ready
Prepping for the big buyer meeting.
The Skidmore Branding Glossary
An A to Z guide of key words and phrases.
The Anatomy of a Brand
Redefining the four Ps.
Packaging 101: Stop, Hold, Close
How to win customers in the aisle.
Branding vs. Marketing
Why you should invest in brand first.
How to Define Your Audience
Empathy and focus, not demographics.
Your Differentiation Strategy
Our method? We call it “differenting.”
Our Kind of Design Thinking
How to create human-centered branding.
Do You Need a New Logo?
Find the answer through soul-searching.
How to Pick a Good Name
AKA your most essential brand element.
A Brand’s Guide to Internet Speak
Smart copywriting is key to brand relevance.