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The Anatomy of a Brand

Redefining the four Ps.

Packaging 101: Stop, Hold, Close

How to win customers in the aisle.

How to Get Retail Ready

Prepping for the big buyer meeting.


Your Differentiation Strategy

Our method? We call it “differenting.”

How to Define Your Audience

Empathy and focus, not demographics.

Our Kind of Design Thinking

How to create human-centered branding.

Do You Need a New Logo?

Find the answer through soul-searching.

The Power of Audience Discovery

How the strongest brands move from assumptions to insights to results.


Branding vs. Marketing

Why you should invest in brand first.

How to Pick a Good Name

AKA your most essential brand element.

How to Attract (and Retain) Top Talent

Developing an employer branding strategy.

matryoshka doll

The Skidmore Branding Glossary

An A to Z guide of key words and phrases.


Let's get to work.

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