Skidmore Studio is a specialized creative studio located in the heart of downtown Detroit. We craft brand strategy, design and messaging for companies in the business of food and fun.

Our studio was founded by Leo Skidmore way back in 1959. In those days, we were a world-class illustration studio for the Big Three, plus major brands like McDonald’s and Ski-Doo. We’re proud of our roots and proud to maintain our longstanding tradition of extraordinary creative work.

Today, we capture and create brand stories, helping food & fun companies connect with their consumers. Whether you want to increase sales or improve your customer experience, we know how to get folks excited – like, really excited – about your brand. Our team tackles each project with boundless energy, playfulness, and a consistently human-centered approach.


Discovery & Strategy
  • Brand Strategy
  • Brand Audit
  • Competitive Review
  • User Interviews
  • Focus Groups
  • Positioning Statement
  • Marketing Strategy
  • Naming
  • Logo Design
  • Brand Story
  • Identity System
  • Style Guides
  • Brand Books
Brand Collateral
  • Graphic Design
  • Packaging
  • Menus
  • Illustration
  • Type Design
  • Signage & Wayfinding
  • Sales Materials
  • Name & Taglines
  • Copywriting
  • Communications Strategy
  • Brand Voice & Tone
  • Longform Content
  • Website Design
  • User Interfaces
  • UX Consulting
  • Content Architecture
  • Content Strategy
  • Events
  • Activations
  • Installations

Meet The Team

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