Here are some of our most recently published papers.
Date Released: Mar 12, 2003
Today the benefits of a strong brand are well documented. Powerful brands play a critical role in an organization?s performance within competitive environments. They also provide the means to demand higher margins, assist in capturing greater market share and influence the perceptions and opinions of internal and external audiences. Many, however, do not understand the importance of corporate and product image and identity as it relates to the effectiveness of the brand and its ability to command a price premium. But a well-designed corporate identity and image program will positively impact an organization?s financial performance. Image and identity put a recognizable face on the brand.
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Date Released: Mar 12, 2003
Companies are constantly struggling with how to differentiate themselves in a fiercely competitive market. One way that is often ignored is an investment in good design strategies. Many companies overlook the importance of design and how it can be used to benefit the entire organization, both externally to the marketplace and internally to employees. Organizations that view design as an investment in a strategic asset - their brand - know that it helps create consistency. It is consistency that helps articulate your company?s value proposition that can lead to market differentiation.
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