Today marks a milestone event for Skidmore Studio. As of 4 p.m. this afternoon, we killed our website.

It’s not that we don’t see value in the web. It’s that we didn’t see value in the web the way it was working for Skidmore. Which is why we decided to go in a completely new direction for our own digital presence. Up until a few weeks ago, we were still referring to this new entity as our “new” website. But as the conversation grew, we realized that websites are static locations on the web, and this thing we’ve created is anything but static.

While this digital experience has the same skidmorestudio.com URL, and you can reach it through a browser, it is more like an aggregation of all the places Skidmore already exists on the web. Facebook .Twitter. LinkedIn. Video. Flickr. Instagram. It’s all there.

When you hit skidmorestudio.com, you’ll be able to take a virtual tour of the studio while learning who we are and how we think. At any time, you can dig deeper into a dashboard area where you can interact with Skidmore in any or all of our social media and web channels – in one single experience.

Want to see our latest and greatest work? Hit our Flickr feed and go as deep into our portfolio as you want. If the motion graphics area is more your cup of tea, head to the Vimeo area and watch our reel or dig into other video projects. Want to check out our most recent posts on Facebook or Twitter, or even join in the conversation? You’ll find those areas easy to find, navigate and interact with. And if you want to see what we see, check out the real time video feed that peeks out our window into Grand Circus Park.

And that’s just a bit of the fun. Stay awhile, explore our blog and read about some of our most recent client successes called “Whale Stories.” Get inside our visual minds and take a peek at some Instagram images or see what we’ve pinned on Pinterest. Better yet, come back tomorrow and the day after and the content will be very different. In fact, it will be different an hour and maybe even in the next minute or two.

It’s all right here in one single place, and we are incredibly proud. This is a huge step forward for the studio, as well as the way websites are created to speak to their audiences. It was a huge studio effort. Lots of people touched this, but a special thanks to Sara, Shawn, Marc and Lauren, and the driver of the deliverable, Kacha! You guys rocked this out, and it is amazing.